Crisis Management and Economic Recovery

Steered the organization through the COVID-19 crisis and secured a $75,000 City of Edmonton matching grant to drive the economic recovery strategy. Developed a comprehensive webpage of COVID-19 updates and resources for business members, plus a safety guide for operating during the pandemic.

Took a multi-prong approach to economic recovery, combining placemaking, business recruitment, enhanced member engagement, and extensive market research to better understand the district’s market.

Placemaking

Two summers of expanded sidewalk space, with additional seating and patio space.

Business Recruitment

Market research to inform a business recruitment package.

Member Engagement

Implemented a new CRM system and a member welcome package.

Member Support

A best-practices guide for business members, plus a full page of resources with the latest pandemic information.